ASCAP EXPO 2012

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I finally decided to dive in and take the journey out to the ASCAP Expo this year. It truly was a rewarding and learning experience. I linked up with a TON of talented artists, producers, business folk, and creators. It was also nice to see some familiar faces from the iStandard Producers crew. Shot out to Brother El from the Makers of Sense, Amy Rodd, and anyone else who kept in contact. Needless to say, I plan on going back next year and every year after. So hit me up if you plan on going next year or want to see some of the highlights I have on DVD now from it. Highlights including Bruno Mars and the rest of The Smeezingtons talking about coming up as writers and their creative process, The Writer’s Jam where songwriters like Priscilla Renea sing their recent hit songs that are performed by some of today’s biggest artists, Ryan Tedder, and of course the mega Production duo Stargate (Katy Perry, Wiz Khalifa – Black & Yellow, and more)

Now for pics!

The Covelli’s in Hollywood:

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Producer Cat – Frozen Yogurt

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This is the song that shows the truth about who produces the songs at Covelli Productions. He was tired of being a ghost producer. Keyboard cat wanted to get on the track but Producer cat cut him because he kept playing that lame loop over and over.

This is what happens when you have a day of free time…smh. Anyway, download on iTunes NOW! – http://itunes.apple.com/us/album/frozen-yogurt-feat-producer/id448343278 Song and Video produced by Brian Covelli.

More videos to be posted soon! (Probably not)

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2011 Chicago Beat Battle Winner

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I recently took part in the 2011 iStandardProducers beat battle here in Chicago. I’ll never forget the night, it was crazy. I went last year to check out the show when Bliz Beats won. I knew I was going to enter the next one. People came out through the rain to pack the house, and I met a lot of the producers I was competing against. We are all on a similar path so even though we are competing, there is still a sense of community between all the producers.

I wasn’t really nervous when I finally went on stage, even though it was my first beat battle. I’m confident in my sounds and just wanted to show everyone the variety of genres I can move the crowd with. The elimination was the insane part. To have the top three separated by one point just shows how much talent Chicago and iStandard has.

The prizes for winning varied from musical goodies to a few interviews and entrance into the national Battle of the Beats in New York. The first interview is on the iStandard website already – sendspace.

There is an official video on the way but below is some footage from the event from a camera phone lol. Read more

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From Chicago – Chicago Bulls Anthem 2011-2012

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This is the song circulating around Chicago as the unofficial Chicago Bulls Anthem. Take a listen and, if you enjoy it as much as everyone has so far, pass it on! Presented by www.Illatribe.com – The group that brought you “Bearin Down Da Song (Chicago Bears Anthem). We created the 2011 Chicago Bulls song for the #1 Seed in the East, your Chicago Bulls! Featuring Bobby Burns (1st Verse), J. Wood (2nd Verse), Deandreas (Bridge), WordP (3rd Verse), and P. Jericho (Chorus with Stacey King). Mixed By Matt Wheeler at Rax Trax Recording in Chicago. Song and Video produced by Brian Covelli.

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Check out the new Chicago Bears fan song – Bearin Down Da Song

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There is a song circulating around Chicago as the unofficial Chicago Bears Anthem for this year that is getting a lot of buzz among bears fans.  I know this because I am the producer behind the song. Take a listen and, if you enjoy it as much as everyone has so far, pass it on (It’s Free It’s only $0.99).

*UPDATE 12/23/10*

– We won the Chris Harris Bear Down Remix 2.0 Contest! – Here is the link to the official Chris Harris website and the contest announcement page –

Brian Covelli Wins ‘Bear Down Fight Song 2.0’ Contest!


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Adam Milton Photography

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During my time at SIU I met a lot of talented people who leave no doubt in my mind that they are the best of the best at what they do. Adam Milton is one of those people. I worked with him in a few of our Audio Production classes on music projects and recording sessions. We came up with some great stuff including our final project (the beat “Go That Far” in the music player on the right). He played a nasty bass line and even did his best bass vocal (a la Nate Dogg) on the song.

Musical talent aside, and he has a lot of it, Adam is the sickest photographer artist I know. His work is more than just photographs as you will soon see. Depending on the project, he blends his talent with the camera with his skills in post-production (or whatever photographers call it) and graphic design.


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A Day In The Life of Ken Lewis – Mixing Engineer

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I decided to re-post a video posted on iStandardProducers.com about a day in the life of a mixing engineer a successful mixing engineer. One that put in “8 days a week” for almost 20 years. Although I specialize more in Production, this is still inspiration to work hard to land consistent placements and put out hits. – Covelli Read more

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Rhymefest Fails in the Studio w/ Just Blaze – Directed by Konee Rok

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I’m a big Rhymefest fan so I thought I’d share this video showing a quick sneak peak of what a studio session is like with him. Check out his music too, won’t be long until we collaborate on something Chicago. – Covelli
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Her Morning Elegance / Oren Lavie – Amazing and Inspirational Music Video

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There are some creations that are so amazing that you have no choice but to press repeat. Creations that make you want to study them. True inspirations that are so good you couldn’t fathom anyone from any walk of life not being impressed or liking it. 100 percent. I hope to make music and art that does what this music video has achieved for me. – Covelli

Update: Here is an official parody to this video. Pretty Hilarious.

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