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ASCAP EXPO 2012

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I finally decided to dive in and take the journey out to the ASCAP Expo this year. It truly was a rewarding and learning experience. I linked up with a TON of talented artists, producers, business folk, and creators. It was also nice to see some familiar faces from the iStandard Producers crew. Shot out to Brother El from the Makers of Sense, Amy Rodd, and anyone else who kept in contact. Needless to say, I plan on going back next year and every year after. So hit me up if you plan on going next year or want to see some of the highlights I have on DVD now from it. Highlights including Bruno Mars and the rest of The Smeezingtons talking about coming up as writers and their creative process, The Writer’s Jam where songwriters like Priscilla Renea sing their recent hit songs that are performed by some of today’s biggest artists, Ryan Tedder, and of course the mega Production duo Stargate (Katy Perry, Wiz Khalifa – Black & Yellow, and more)

Now for pics!

The Covelli’s in Hollywood:

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Beast of the Beats V – Beat Battle National Finals In NYC

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I’m headed to NYC to compete in iStandard’s National Beat Finals, “Beast of the Beats V”. All the winners from the nationwide iStandard Producer Showcases from November 2010 to October 2011 will travel to NYC to determine this year’s ultimate “Beast of the Beats”!

This year, the stakes are higher than ever before. The winner of Beast of the Beats V will be the first producer sponsored by Monster Energy Drink, as well as be flown to Atlanta for a filmed studio session with Shady Recording Artist Yelawolf. There are also additional prizes from Native Instruments such as Maschine, Komplete 8, & Traktor Pro 2, and a whole lot more to be announced. In addition to the competition, judges and panelists include a long list of accomplished producers, A&R’s, and important figures in the music industry.

Night 1 – http://www.istandardproducers.com/index.php?t=event&eventid=233
Night 2 – http://www.istandardproducers.com/index.php?t=event&eventid=234

Help me vote on which beats to use! Remember I only get to play three instrumentals, for one minute each. Vote on www.facebook.com/CovelliProductions Read more

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Album Leak: Covelli Productions Compilation Album Early Releases

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The album was supposed to drop today on my birthday, June 6th. It never works out that way does it? So I decided to leak some to everyone as free downloads. Click the tab “Covelli Productions” at http://www.facebook.com/covelliproductions & get FREE songs from artists: Illatribe, P. Jericho, Lavesh from Lav & Will (FKA The Richkiddz), WordP, Arrogant, Deandreas McCanton, Alecia Evette, Kaya, Dub Zero, Grace Garcia, Math Hoffa, Michael SanFilippo, Stevie G., and more!

Covelli Compilation Album Early Releases

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2011 Chicago Beat Battle Winner

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I recently took part in the 2011 iStandardProducers beat battle here in Chicago. I’ll never forget the night, it was crazy. I went last year to check out the show when Bliz Beats won. I knew I was going to enter the next one. People came out through the rain to pack the house, and I met a lot of the producers I was competing against. We are all on a similar path so even though we are competing, there is still a sense of community between all the producers.

I wasn’t really nervous when I finally went on stage, even though it was my first beat battle. I’m confident in my sounds and just wanted to show everyone the variety of genres I can move the crowd with. The elimination was the insane part. To have the top three separated by one point just shows how much talent Chicago and iStandard has.

The prizes for winning varied from musical goodies to a few interviews and entrance into the national Battle of the Beats in New York. The first interview is on the iStandard website already – sendspace.

There is an official video on the way but below is some footage from the event from a camera phone lol. Read more

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A Day In The Life of Ken Lewis – Mixing Engineer

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I decided to re-post a video posted on iStandardProducers.com about a day in the life of a mixing engineer a successful mixing engineer. One that put in “8 days a week” for almost 20 years. Although I specialize more in Production, this is still inspiration to work hard to land consistent placements and put out hits. – Covelli Read more

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